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Astro-first speed
Static-first architecture with islands for interactivity. Lightning-fast first paint, SEO-perfect on every route, React only where it earns its weight — in the calculator, quiz, and chat.
Case Study · Fusion Events
Interactive. Immersive. Unforgettable.
The corporate events industry is famously opaque — black-box pricing, gatekept performer lists, contact forms that eat your inquiry. We built the opposite: a site that's interactive, immersive, and transparent by default.
The problem
The event industry's favourite answer: "it depends."
Every corporate entertainment website in the category reads the same way. A sizzle reel. A client logo wall. A page of vague services. And then — the wall. A contact form that asks for your budget, event date, and phone number before it'll tell you what anything costs or who's available.
Planners are drowning in RFPs with tight turnarounds. They don't have two days to wait for a quote. They're shopping five agencies at once. The agency that tells them the truth the fastest — what it costs, who's available, what fits the brief — wins.
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Opaque pricing
"Submit a request and we'll send a custom quote." Every site, same script.
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Fragmented discovery
Performer catalogs buried three clicks deep. No way to browse by event fit.
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Single-city SEO
Toronto-based agencies show up for Toronto. Nothing else. Entire markets left on the table.
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Contact-form wall
Every interaction funnels to a form. Every form goes to an inbox. Every inbox has a 24-hour response lag.
The approach
Build the toolkit before the form.
The core decision: instead of a brochure site with a conversion form at the end, build interactive discovery tools that do the qualification themselves. Planners get real information immediately. Fusion gets only the leads that already understand the scope.
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Sanity CMS as KB
Acts, pricing tiers, services, and FAQs live in Sanity — single source of truth for the site, the chat concierge, and the calculator. Update a performer's rate once; the whole product reflects it.
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Interactive planners
Budget Calculator, Vibe Quiz, Timeline Planner — three distinct interactive tools that replace the classic "submit and wait" funnel with immediate, personalized output. Every tool is a lead-qualifying moment.
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AI Chat Concierge
A context-aware LLM concierge trained on the Sanity knowledge base. Answers availability, pricing, and performer fit in conversation — then captures qualified leads with full context already gathered.
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Programmatic Location SEO
Corporate entertainment buyers search by city. We templated a location-page system so the same Toronto performers rank for "corporate entertainment Austin," "Miami," "NYC," and "Las Vegas" — each with market-specific copy, local testimonials, and local schema markup.
The outcomes
Every tool is a lead-qualifier in disguise.
60 sec
From landing page to a real budget estimate. 3 tools
Interactive planners replacing a single contact form. 24/7
AI concierge, Sanity-trained on the full act catalog. It's the first events site that answers a question before asking for my email.
What Fusion does
Four formats, one operational spine.
Live Entertainment
Bands, performers, interactive acts — booked inside the same tool.
uRequest Live all-request bands, Chris Turner freestyle rap, Nemesis beatbox + violin, Majority Rules game show, Cash Cab host Adam Growe. Each with its own landing page, media, and neon-coded discovery card.
Interactive Shows
Audience-first formats that pull guests off their phones.
Game shows teams actually want to play. Live polling. Real-time song requests. The through-line across every Fusion format: the audience has to participate for the show to work.
Event Planning
Full-scope production — vendor coordination to stage design.
Twenty years of producing corporate events across North America. Venue, tech, performers, run-of-show — one point of contact, one creative brief, one team that owns the outcome.
Virtual & Hybrid
Better than a Zoom meeting with nicer slides.
Broadcast-quality virtual events and hybrid formats that keep remote audiences genuinely engaged — interactive tech, real-time performance, production values that hold up on stream.
Turning a brochure site into a conversion engine?
If your industry is drowning in contact-form sameness, there's usually a toolkit sitting inside the sales process begging to be productized. That's our favourite kind of rebuild. Let's talk.