01
Brand & Logo Redesign
We rebuilt the Sutey mark around Kerri's "reach your peak" metaphor: mountain imagery, a coherent typography system, and credential chips (Forbes, ICF, CliftonStrengths) that sit above the fold, not buried in the bio.
Case Study · Kerri Sutey
Reach your peak.
An established executive coach had a site that did not match the depth of her work. We connected the brand, offers, publishing, book resources, booking, and guided discovery in one platform.
The problem
A Fortune 500 résumé on a $12/month template.
Kerri had coached executives at Google, IBM, ExxonMobil, Southwest Airlines, and the Department of Defense. She was a former Forbes Coaches Council member, an ICF-certified coach, and a CliftonStrengths expert. Her website, meanwhile, looked like every other solo-practitioner Squarespace page in the world: generic stock photos, a list of services, and a contact form.
The offer and the evidence were difficult to understand from the old site. The rebuild puts credentials, programs, publishing, and the next action into a clear path instead of leaving the strongest material buried in a general biography.
The approach
Five levers. One visibility engine.
A prettier website would not solve the operating problem. The build connects brand, discovery, publishing, and booking so each part supports the next without creating a second system to maintain.
02
SEO Foundations
Proper semantic structure, schema.org markup for executive coaching and author profiles, image optimisation, and Core Web Vitals tuning. The things Squarespace can't do: and that search engines reward when you do.
03
AEO: Answer Engine Optimization
Written for ChatGPT, Perplexity, and Google's AI Overviews: not just blue-link search. Structured FAQs, clear authority signals, and a tone the models can actually quote. When prospects ask an LLM "who's the best executive coach for ___", Kerri starts showing up in the answer.
04
Programmatic SEO
A Sanity-driven content model that generates service pages, category-tagged insights, and cross-linked resources at scale. One template, one CMS schema, dozens of landing pages that give each topic a clear, crawlable destination.
05
Location-based Pages
Executive coaching is still bought locally: "coach in Austin", "coach in Houston", "coach for tech leaders in Texas." Dedicated location pages with local relevance, testimonials, and contact paths mean Kerri owns geographically-specific intent that national coaches can't compete for.
Client words
Kerri on what it's been like since the rebuild: in her own words.
Kerri Sutey Executive Coach · Former Forbes Coaches Council
The outcomes
What shipped, and what changed.
6 programs
Dedicated paths for coaching, consulting, facilitation, training, and speaking. 1 CMS
Brand, insights, book resources, and offers managed in one content system. 24/7
Automated discovery-call booking and AI chatbot. What she does
Four revenue lines, one coherent brand.
Executive Coaching
C-suite leaders who need to lead with clarity: not frantic activity.
Executive Impact and Career Growth programs for senior leaders at Fortune 500 companies and scaling orgs. Presence, focus, decision-making: the work that happens when a coach has actually sat in the chair.
Organizational Consulting
Companies navigating change at the org-wide scale.
Strategic insight, alignment, and change management for teams going through agile transformation, restructuring, or growth. Where individual coaching meets org design.
Facilitation & Training
Conversations designed to actually move the room.
Keynotes, workshops, and team facilitation built on the CLEAR the Way methodology. For leadership offsites, all-hands, and the meetings that usually go nowhere.
Published Author
CLEAR the Way: now running its own launch funnel.
Her book sits on the same platform as her coaching business. Speaker sheets, preview chapters, and buy links route the same way discovery calls do: into a system built for growth, not maintenance.
Explore the Build
Service
Custom Web Development
See how content architecture, performance, and useful interactions fit into a custom site.
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Read more Case StudyFusion Events
Compare the coaching platform with an interactive events site built around planning tools.
Read moreRebuilding a professional-services brand?
Coaches, consultants, authors: if your online presence is costing you the prospects your résumé should be winning, let's talk. We rebuild professional brands from the ground up.