01
Brand & Logo Redesign
We rebuilt the Sutey mark around Kerri's "reach your peak" metaphor — mountain imagery, a coherent typography system, and credential chips (Forbes, ICF, CliftonStrengths) that sit above the fold, not buried in the bio.
Case Study · Kerri Sutey
Reach your peak.
A trusted-by-Google executive coach with the website of a hobbyist. We rebuilt her digital presence to match who she actually is — and 5×'d her audience in six months.
The problem
A Fortune 500 résumé on a $12/month template.
Kerri had coached executives at Google, IBM, ExxonMobil, Southwest Airlines, and the Department of Defense. She was a former Forbes Coaches Council member, an ICF-certified coach, and a CliftonStrengths expert. Her website, meanwhile, looked like every other solo-practitioner Squarespace page in the world: generic stock photos, a list of services, and a contact form.
Prospects weren't bouncing because of the offer — they were bouncing because the site did not match the calibre of the person behind it. Credibility was in the footer instead of at the door.
The approach
Five levers. One visibility engine.
A prettier website alone doesn't 5× anyone's audience. What moved the needle for Kerri was a deliberate stack of brand, discovery, and content systems — each one compounding on the next.
02
SEO Foundations
Proper semantic structure, schema.org markup for executive coaching and author profiles, image optimisation, and Core Web Vitals tuning. The things Squarespace can't do — and that search engines reward when you do.
03
AEO — Answer Engine Optimization
Written for ChatGPT, Perplexity, and Google's AI Overviews — not just blue-link search. Structured FAQs, clear authority signals, and a tone the models can actually quote. When prospects ask an LLM "who's the best executive coach for ___", Kerri starts showing up in the answer.
04
Programmatic SEO
A Sanity-driven content model that generates service pages, category-tagged insights, and cross-linked resources at scale. One template, one CMS schema, dozens of landing pages that each rank for their own long-tail intent.
05
Location-based Pages
Executive coaching is still bought locally — "coach in Austin", "coach in Houston", "coach for tech leaders in Texas." Dedicated location pages with local relevance, testimonials, and contact paths mean Kerri owns geographically-specific intent that national coaches can't compete for.
Client words
Kerri on what it's been like since the rebuild — in her own words.
Kerri Sutey Executive Coach · Former Forbes Coaches Council
The outcomes
What shipped, and what changed.
5×
Audience reach in the first six months after launch. 10+ programs
Service landing pages, each self-qualifying a different buyer. 24/7
Automated discovery-call booking and AI chatbot. The site finally sounds like me.
What she does
Four revenue lines, one coherent brand.
Executive Coaching
C-suite leaders who need to lead with clarity — not frantic activity.
Executive Impact and Career Growth programs for senior leaders at Fortune 500 companies and scaling orgs. Presence, focus, decision-making — the work that happens when a coach has actually sat in the chair.
Organizational Consulting
Companies navigating change at the org-wide scale.
Strategic insight, alignment, and change management for teams going through agile transformation, restructuring, or growth. Where individual coaching meets org design.
Facilitation & Training
Conversations designed to actually move the room.
Keynotes, workshops, and team facilitation built on the CLEAR the Way methodology. For leadership offsites, all-hands, and the meetings that usually go nowhere.
Published Author
CLEAR the Way — now running its own launch funnel.
Her book sits on the same platform as her coaching business. Speaker sheets, preview chapters, and buy links route the same way discovery calls do — into a system built for growth, not maintenance.
Rebuilding a professional-services brand?
Coaches, consultants, authors — if your online presence is costing you the prospects your résumé should be winning, let's talk. We rebuild professional brands from the ground up.